GLAM DENIED | Bullseye Glass Co. | Bullseye Glass Co


Last month I was rudely awakened by the shocking rumor of our corporate-ness.

I’ve been introspecting for the last few weeks, ruminating on this ill-fitting identity . But I do sort of get it. It’s a close cousin of that other curious piece of urban mythology surrounding Bullseye lately: that we’re “elitist”.

Dashing to present our glorious objects at the V & A. We must be just SO cool.

Bullseye started out as a tiny band of student artists with dreams of one day – what? – Maybe ending up in a museum? Watch out what you hope for. We got here. …it’s been a circuitous route. And an art fair on the premises of a museum is obviously not the same as actually being in the permanent collection…


…but it’s still hard not to feel mildly giddy at dashing through the underground tunnels into the bowels of the august Victoria and Albert Museum to our stand at COLLECT.


Operative word: bowels. If you think that this stuff is “elite,” you’ve never set up for a fair.

Whether it’s at the V&A or Saturday Market, marketing art is brutal. Hours of grueling travel to get to a booth that’s half painted. In the wrong places. With walls that wobble. And unplanned vents you could drive a Smart Car though. And where’s the artwork?


I must be suffering from Optical Rectosis. Everything looks like shit to me.

Maybe we can kill a few hours. After all, it’s only London. Who wouldn’t want to be standing in the underbelly of a museum staring at MDF board?

While the painters undo the undone. And the clock ticks away the minutes left for you to install the work. That is nowhere to be seen.

And it’s not like we hadn’t been warned. We do enough of these fairs to recognize the signs. Sometimes they’re totally in-your-face….like the bills that hit your inbox like gnats on a windshield at 80 mph. Other times it’s more subtle. Messages hidden amidst the detritus on the exhibition hall floor.


What a long way we’ve come since the days of shoveling old mayo jars into furnaces.

Next up: Maybe I can get around to talking about why we started this glamorous gallery gig ten years ago. But for now it’s time for another lower colonic entrance into the heady London museum scene.

2 Responses to GLAM DENIED

  1. Claudia says:

    I am happy to hear that you have all made it to London to say the least! Elitist? We wish our small city of Wanganui, New Zealand which saved it’s glass department this week from closure was sometimes corporate, but it looks as though in the next year the glass community will have to muscle up some ‘corporateness’ to form a new iconic Wanganui School of Glass that will be owned by the city in 2008. I am not sure why some people have a problem with corporate success, it’s not like Bullseye are creating ill health through serving up fat fries to create new life experiences. It is a unique company that has grown through research and education. Something to learn from a company that has proven its worldwide success. As an artist I recognise Bullseye’s achievement through hard work so far as to say I am a proud promoter of their product passing on the story. I am certain that many artists will appreciate a new found compatibility with Bullseye.

    Best of luck for the Victoria & Albert Museum exhibition, COLLECT this week.

    P.s. Say hello to the Queen for me.

    Claudia Borella

  2. Lani says:

    Claudia, your news of the survival of Wanganui is welcomed around the world.

    Good fortune seems to be landing in New Zealand in torrents – congratulations on your work finding its way into Sir Elton’s collection!!! We are thrilled!!! – Lani

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