THE BULLSEYE RESOURCE CENTER | Bullseye Glass Co. | Bullseye Glass Co


Twelve years ago we responded to a recurring complaint that we’d heard from front line glass users for over a decade: the scarcity of our Tested Compatible glass in the retail market. After a bunch of internal bickering and squabbling – that’s what I love about this place: all the Yes Men got fired decades ago – we made the decision to open a Resource Center and to sell direct.

Why’d they paint the place that Halloween color unless it’s a portal to Hell?

In the dozen years since the RC opened, it’s substantially grown the local kilnforming community with ready availability of glass, supplies, and education. We also sell by mail order with a pricing structure that is in line with prices of our glass available across the US through both wholesale and retail outlets.

Disguised as a mild-mannered shoppe with bottles of candy-colored pellets poised to seduce the unsuspecting.

In this same time period kilnforming has become the fastest growing sector of the glass market nationally. Retailers seem to finally be taking notice. There are more kiln-glass courses offered on trade show programs than any other glassworking method. Artists working in the medium are finding their way into major galleries and museums. Small studios are introducing lines of giftware and architectural elements that are showing up on the pages of design magazines or in the stalls of local craft fairs. New users are entering the glass market, excited by kiln methods and eager to explore this still nascent territory.


Billets rarely show up on the national retail market. But until they do they’ll make great sushi slabs at the Resource Center.

Did Bullseye’s decision to sell direct destroy the glass market? Apparently so. At least that’s one of the charges we hear from dealers. “You’re putting retailers in Florida out of business”; “Even though I think you’ve got a better product, I recommend System 96 to my customers because I hate your sales policies.”

The rod market is a curious one to me. A strong sense of community among users and less irritation from the distribution side. Maybe no one thinks it’s big enough to get huffy about? Don’t ask me…but it seems deliciously healthy from my vantage point.

Am I living in a parallel universe? What am I missing here? I’d sincerely like to understand this distribution furor – and, because I (mostly) like my battles fought in public, I’m pushing this particular one out here onto center stage.

Yesterday Tony suggested that even today very few retailers stock fusible glass. Well, burst my bubble.I actually thought it had improved in recent years, but I’ve been distracted by a gallery, so maybe that was just wishful thinking?

I’d really like to hear from more of you about the availability of fusible glass and supplies in your area. If you are a customer of the Resource Center, I’d love to hear why. If you think we are a tribe of Satanic sleazeballs, I’d enjoy hearing about that too.

Attractive young women peddling the goods. A dead give-away that something corrupt and evil lurks within these walls…

I know that posting on the internet creeps a lot of people out. You don’t have to use your full, real name. You do have to register in order to comment, but your email address is not made public and I promise to print – within length limits – any and all (non-obscene) opinions expressed on this topic.

If I don’t get any more input, I’ll be forced to dig up some controversy elsewhere. Actually, we just got accused of being a “bully” in the “collective zeitgeist of the glass community” – in response to pondering our lost hippy roots (2/4/07). I kind of liked that one and am giving it the February Mudslinger’s Award unless something better comes in by tomorrow.

(NEXT: I respond to your taunts and jeers. Or turn over a few rocks on Maui. Your choice.


  1. Morganica says:

    Well, I’ve always seen the whole “bully of the community” thing to be a sign of success–the guys with the biggest marketshare are generally the biggest targets. Happens in the high tech community all the time, to a much nastier level.

    I’m sure retailers feel threatened when a supplier becomes part of the competition, but I’d have to question how serious they are about really competing. From a consumer point of view, few retailers outside the west coast (that I’ve visited, anyway) seemed to carry the full palette of Bullseye glass. That was a continual frustration for me; if you’re doing this as an artform you want as broad a palette as possible. Then I moved to the Northwest, drove into the Pearl District and–omigosh–saw tons of fusible glass for sale at the Resource Center.

    Before then, in Minneapolis, Boston, Washington DC, Rockville MD, St. Louis and Long Island, this was my typical retail experience: Lots of nonfusible glass mixed in with the fusible in bins, labels torn off, no explanation as to the significance of the BE labels and when I asked the employees for help I’d usually get a shrug or misinformation. (Most common: that ALL glasses were compatible in a kiln so I could just pick whatever I wanted. The first fusing class I took from a retailer followed that rule–of the two dozen or so projects we completed only one piece came out of the kiln intact, and the instructor said that was a standard failure rate!) I was generally confined to clear, black, maybe white, and just a few other colors of 3mm sheet. Limited frit, if any. I soon learned to stick to mail order.

    Since that was five or more years ago I’m sure the situation’s changed and there must be far better selection and knowledge. OTOH, my artist friends from back east still hit up the Resource Center right after the plane lands. Always, they’re thrilled at the selection and at the tremendous education in glass they can get from just asking questions of the staff. If their retailers back home were providing that, I doubt I’d have as many visitors. ;-)

    So…I’d suggest that if retailers are having trouble with sales they may want to first look to their own stocking and education practices. (Interestingly, aside from Ed Hoy (about my only positive retail experience) none of the places I bought BE glass from are on your distributor’s list…)

    About the only real complaints I have about the Resource Center are that I’d love to see a bigger selection of non-glass things (books, kilns, coldworking tools, videos, etc.) and you’re in the wrong part of town. The day the Resource Center left the Pearl was a very sad day for me.

  2. Oh my gawd… NOW I know why I shipped back those boxes of glass. It was those “attractive young women peddling the goods”. Honestly, I just went into the resource center to use the loo, and the next thing you know, two of those shipping boxes were FULL and there I was, laying in a bathtub full of ice and my KIDNEYS WERE GONE. Oh, wait. Sorry. Wrong rant.

    I’m lucky here in Saint Paul. My local supplier has a killer supply of glass…pretty much everything that Bullseye (and the OTHER guys) sell. No complaints on my end. Full, half, and quarter sheets plus about every slump mold a kid could want. However… he won’t give me a price break unless I buy a LOT and I mean a LOT of glass. I make for resale and I don’t pay sales tax…but I sure could use a bit of help on the glass price. I believe in buying locally, and I do like to see what I’m buying. But as I mentioned in a previous comment I’ll buy the things that he doesn’t stock: the curious and the “experiments”. Then again, that doesn’t mean that when I’m out in Portland I’m NOT going to spend some bucks buying bread ‘n butter sheets (Tekta, black, etc) if the price is a lot better than my local guy will get me. Now, I know he is getting a better break than I get (hey… he buys by the big giant wood box!), but when I spend a couple of thousand a year on glass I expect a little bit of a discount. He says if I spend a wad in a SINGLE purchase…he’ll cut me a deal. In my book, it’s the ongoing purchaser that you can depend on for cash flow that you need to nurture.


  3. amanda says:

    Getting Bullseye here in the UK is frustrating. I stupidly have just moved 400 miles away from the best supplier we have here but still would order from them as i know they have the most comprehensive stock. I like to be able to look and feel the glass and discover new colours…that’s not really possible anymore.

    If i had the use of the resource centre, i KNOW my work would improve…i use Bullseye exclusively because in my opinion its the best product with the fullest range…but if i can’t get the whole range when i want or need it, i have to compromise. A painter dosen’t have to change to another colour because it’s not available.

    I am worried as my work is getting larger and i’m now working in the public art sector….will i at some point have to say this project is on hold because i can’t get that particular colour?

    I value the ethics of Bullseye as a company, yes you make money but if you didn’t you wouldn’t be in business…it really is a simple concept that i am at a loss at why this is even an issue.

    I came to COLLECT 07 and thought the Bullseye stand was fantastic….supporting the artists that use your product is admirable. I’m sorry now i didn’t have a chat with you but felt you were already inundated with people just wanting to chat and not buy. I thought that kilnformed work was really well represented in general which Bullseye can feel proud that this is partly due to your work ethic and products in this fast growing market.

    Thank you!

  4. chaniarts says:

    well, i’m in a rather large and spread out major population center (3+ million), and a city on the order of size of los angeles. there’s 3 glass retail stores. the one i most visit has probably 60 linear feet of stained glass racks filled with full sized sheets. they have maybe 4 feet of fusible 12″ squares, and maybe stock a dozen 1 lb bottles of frit.

    there is 1 wholesaler in town which is very well stocked with most colors of glass, but frequently is sold out of the frit that i’d like to get, having only the common colors in stock usually, but not in all sizes. they will order, but that takes a long time to come in, it seems, and it’s a far trek to get to.

    it’s really no wonder that the stores are caught in the trap that the internet is putting them out of business. it’s simply inconvenient to get to, and the amount stocked is inadequate.

  5. Steve says:

    I don’t have a problem with Bullseye selling direct, and I don’t think most artists do. They are looking for the best at the lowest price.

    I do have problems geting supplies in the UK. Our supply chain is enormous compared to the North American suppliers. There are two large European importers of glass, and a string of wholesalers feeding from them. They do not sell in small enough quantities for me to be able to buy direct from them. They claim to stock all most all the Bullseye range. However supplies seem to be out of stock quite often. But that’s the way it is when you are a long way from the manufacturer. When I come (later this month) I will be concentrating on the things I can’t get from the European distributors (I like one and hate the other). I will be looking over new products, those not easily available (billets, for example), and the curious sheets.

    This is all by the way. Your question related to the comments from the retailers (and wholesalers?) who think you are taking their business away from them.

    It leads me to ask why there is such a difference in perception between the users of the products and the retailers of the products. My tentative answer is that your relationship is different to the two groups. I can see how retailers may feel the end user is favoured over the distributor. Courses, residencies, gallery, direct sales, sponsorship deals, etc.

    What do you have to offer the retailers? Subsidised visits to the factory and resource centre? Special information packs to help retailers promote your products? Information to the retailers on the benefits (as well as the features) of your glass and accessories? Special courses, tours, conferences?

    Of course, I have no idea how much this stuff costs, nor whether you can afford it. But I can see how a retailer might feel that the end user was getting a better deal than s/he is.

    Having said that (and admitting that I do resell glass) I don’t really care. What I care about is an excellent product that develops along with the art, craft and technology of the many forms and expressions that glass is used within.


    PS, can’t seem to get the hang of showing paragraphs here.

  6. Lani says:


    As usual, I learn a lot from your insights.

    I can certainly sympathize with a dealer’s discomfort when a manufacturer becomes part of the “competition”. I’d feel better if dealers could also understand a manufacturer’s concern when his dealer brings on products to actively compete with those the manufacturer has invested heavily to develop.

    Ironically, dealer and manufacturer will likely use the same justification for their action: we’re doing it to satisfy the end-user.

    I agree with your estimation of Ed Hoy’s excellent stocking practices, but I’m surprised that you’d refer to them as a “retail experience” since I’ve always understood that they are strictly wholesale. Did you really buy retail from them?


  7. Lani says:


    My condolences on your kidnapped kidneys. I think we may have some curious ones in stock at a very attractive discount if you’re interested. – L

  8. Lani says:


    I wish we’d talked at COLLECT. I know that people think we’re nuts to be getting so involved in the UK (“You got a holiday home in Caithness???! Haven’t you heard about Tuscany? Provence? Majorca?”), but it’s probably another one of those more love than sense business decisions.

    And we’ve hugely enjoyed seeing the new energy in Scotland, England, Ireland etc. with programs like North Lands and the entire CGS group.

    We are seriously trying to better understand the distribution problems we’ve heard about and I can only promise that we’ll look at possible solutions. Meanwhile, thanks for your support and I hope we get the chance to meet at the next COLLECT. – L

  9. Lani says:

    Chani (sorry if that’s not your name. It was that or call you Ms Arts),

    Your experience of outstocks on fusible glass is sadly what I’m hearing is typical. I was really thinking that the retail scene might be changing, but instead it appears that Internet sales may be taking the place of the local retail shop. Obviously, the big hole that leaves is in classes. It’s no wonder that there are so many beginners depending on Internet bulletin boards like for their education. It’s a great resource, but I strongly believe that a retailer with a strong teaching program can do very well in this market. – Lani

  10. Lani says:

    Hi Steve,

    It’s great to find you here. And your comment hits the crux of this issue: who should we (the manufacturer) be ultimately supporting? At Bullseye we had to ask ourselves a hard question about 15 years ago. It was simply: who is our customer? Is it the re-seller/dealer or the end-user? In terms of who purchases the most product from us directly, it is obviously (still) the dealer. But oftentimes the interests of that dealer are at odds with the interests of the end-user. In that situation how do we decide? Since, without the end-user, neither we nor the dealer have any market, we’ve decided to try to insure that the end-user is not impeded in getting the materials, supplies and education he/she needs to keep growing and learning in this field. If the end-user can’t find our glass through a dealer, we have to give them access some other way.

    That being said, I don’t think that our support of the end-user needs to necessarily be in conflict with the health and well-being of the dealers. I’d like to think that we can work together to build a strong market. But the cornerstone of that growth is the user’s access to materials.

    Your question as to what we offer retailers is an excellent one. It’s probably not as apparent as the efforts we make towards artists, but I also believe that helping artists already helps the dealer in keeping the entire market healthy.

    But specific to our support of dealers:

    1. We host dealer teaching forums in which we teach dealers to teach kilnforming.

    2. Our pricing structure is set to allow them to be very competitive with us in their area.

    3. On special occasions we send our sales staff out to the dealer’s business with a unique shipment of glass – that curious / furious stuff that people think they can only get by coming to the factory – and help run special sales of that material for them to their customers.

    Obviously we cannot give this kind of support to the retailer who is stocking 10 sheets of fusible Bullseye. We expect that any dealer getting this kind of support would have at least 10 cases of our glass and a substantial supply of accessory glasses in stock. Unfortunately, I don’t know of many retailers who carry that quantity of Bullseye.

    But if a dealer invests in us, it’s crazy for us not to invest in them. We just can’t afford an investment without a comparable return.

    Sorry for the length of this. I didn’t mean to get in this deep. But your question is a good one, and I suspect that Bullseye IS perceived as a company that only cares about artists to the neglect of the rest of the players in the market. If that were truly the case, you can be assured we’d have gone out of business long ago.

    I look forward to seeing you in Portland soon.
    – Lani

  11. Lani…

    I think you are really showing how Bullseye isn’t just “another company”. I can think of very few businesses that leave themselves open to the arrows that they know are aimed at them.

    In many ways what you have set up in Portland is what I’d call a “model” store… it shows sales and stocking techniques that local dealers can emulate. It also lets you check out what sells…and what are dogs. I’d wager that a number of your dealers are at core artisans that don’t have much of a background in marketing raw commodities as contrasted to finished art. They may be great at giving classes and training, but not so hot in knowing what to stock and what not to stock. The resource center can be just that for them: a resource. The center, I assume, is turning a profit based on its selling strategies and volume of sales. The trick is figuring out how to transfer your successful model to the punters out in the field.


    PS. I’m kind of short on cash right now… can I buy just ONE kidney? On credit?

  12. Morganica says:

    Lani, yes, good catch. I should have said “local experience” instead of “retail experience.” I was indeed purchasing wholesale from Ed Hoy whenever I got into the Chicago/St. Louis corridor (that was when I was still running a pretty healthy jewelry design business). So I suppose this means that until I moved to the west coast I had no positive retail experience. –sigh–

    I like Gary’s thought–franchise the Resource Center experience with your dealers? (Especially, sounds like, in the UK) Or–establish Bullseye-owned Resource Centers outside the northwest? (and really, really tick off the channel…)

  13. Steve says:

    Thanks Lani for letting us know what you are doing for the wholesalers/retailers. This seems equivalent to what the end users get. So I guess some of the gripes result from the human nature of complaining before complimenting. I like the idea of franchising the Resource Centre. I wonder how many centres there would need to be. Would one in the UK be sufficient? Wouldn’t we say its just too far away? We are never satisfied.

  14. I’d say “franchise” is a bit strong for what I was suggesting. Franchising is starting to get a bit of a negative reaction (here in the US)…all too often the franchisee gets stuck with the short end of the profit stick. Of course, if Bullseye could come up with a totally win-win franchise, that would be a different kettle of silica!

    What I was more looking at would be something akin to a dealers-only newsletter/blog/indoctrination that would have Bullseye saying “here is a GREAT way to organize your store” and “this glass is moving REALLY FAST…take some and you’ll make a good profit” to “turns out this product isn’t too hot… clean it out at rock-bottom prices so it doesn’t clog your shelves”. Then again, maybe Bullseye already does that… a super-double-secret newsletter that makes us all march into our glass dealer and buy five sheets of icky-yellow glass and we haven’t a clue why we did it.

  15. Lani says:

    Well, thanks everyone. I doubt we’ll be franchising the RC soon, but who knows. (I can’t wait to see the hate mail that equivocation brings in.)

    I also doubt that we’ll be doing a Tips-for-Dealers newsletter in the immediate future (I can barely keep up with this blog as it is). And I don’t honestly think that the recipe is so complex as to warrant a full-blown How-to manual. The basics are pretty simple:

    1. Invest in a strong inventory
    2. Run a quality teaching program

    The success of the Resource Center boils down to those two things. It’s not rocket science, as they say. I’d love to expand on it a bit more – and will in the future – but for now since I didn’t manage to beat any wild-eyed detractors out of the bushes to eviscerate us publicly, I’m going to keep trying by confronting the next petty bitch: Bullseye’s elitist posture.

  16. Julie says:

    How many retailers does Bullseye supply directly in Canada? The reason I’m asking is that the retailer I buy from, buys from another company in Toronto. Apparently there were two Toronto businesses that would buy directly from all the glass, glass tools, and glass supplies companies and then sell to the retail stores. The competition between these two businesses kept prices reasonable – but now one has bought the other which means higher prices and what seems like longer and longer delays on glass orders.

    My local retailer has fusing classes(reasonably priced, but imho not very informative) and is quick to start up a course in anything once a staff member has a slight understanding of it. There is always some fusing glass in stock – for the most part cut up into small sheets for the majority of their customers. They don’t carry every colour (especially of frit) but are willing to order in and are quite helpful and give good service plus a 20-30% discount if you have a tax number and buy a minimum amount through the year. This new lack of choice for them in suppliers(monopoly) now means all custom orders take much longer.

    From a brief survey of 5 other Canadian glass stores I have visited in my travels – my local retailer is comparably well stocked in fusible; at least in an attempt to have a variety of colours – even though they have few full sheets available. Lately I’ve been shocked at how little stock some other retailers are carrying – considering they are still booking courses. How do they expect to get new people hooked on glass, if there is nothing to work with?

    What I do wish is that I could have access to the curious glass Bullseye makes – which doesn’t seem likely considering the supply chain here.

  17. davidknox says:

    Hi Lani

    In the SF Bay Area we have a number of distributors and all stock pretty well in the fusible glasses and all are willing to order from you or whomever if we need cases or buckets of particular colors. We are a volume buyer and personally I couldn’t care less if they knew how to fuse or not and have found the ones who do less competitive and less business-like. You are accurate in saying you are disliked as a company by your distributors- I can understand why. This is a serious business issue for Bullseye and I am glad you brought it up It extends to other areas which if you think what I am saying below is helpful, I will elaborate in other blogs.

    Your resellers are your customers- they are your lifeblood. I wouldn’t throw rocks at them- I’d work with them and figure it out. I think one trip to the Bullseye Connection would remove from the distributor’s minds the notion that you are competing day in and day out with them- it’s a pretty docile place. I do not believe that is the real issue. I see the problem as your discount structure and your published price list. You are dictating to them what their margins will be because all of us are sitting here looking at your price list, calculating the discounts and making sure they charge us less than that. They are forced to buy a large quantity of stock- lots and lots of part numbers (which is what makes Bullseye good)- but expensive in terms of their inventory costs. Yet the discount they get from BE for their $50-100k investment is not very much more than the 50% you offer anyone who buys a $1000 from the Connection. It does not allow them to make a healthy margin from the standpoint of any normal business model for distribution – they cannot turn over the inventory like Circuit City does. They probably feel they do the work of developing customer loyalty and as soon as the client is able to buy $1000, they go away- or more accurately, force the reseller to give them that price and cut their margins into the zone of “unhealthy”. It also raises mistrust between the reseller and the customer- after they spent the time building the relationship. You muck the waters on all fronts.
    If they didn’t have to sell your product, they probably wouldn’t. Right now, they feel trapped and I can imagine they are pushing Spectrum like crazy because you have created a situation where it is in their best interests for them to do so. They’d go out of business if they only sold your product. Point of interest, in my hundreds of trips to the large distributors here, I have never once run into anyone from Bullseye.

  18. Lani says:

    Hi David K,

    I appreciate your joining this discussion. But I’m honestly baffled by your information.

    No distributor is forced to sell Bullseye. He sells it if he profits from it. Our pricing structure and our marketing insure that. If he doesn’t, why does he handle it? If he’s not making ENOUGH money in his opinion, then it is up to him to drop our line.

    Obviously I can’t publish distributor pricing on this blog, but I am familiar with the mark-ups put on our glass by distributors. The biggest distributors in our industry discount volume purchases of our glass much more deeply than we do to their customers. They are not fools. They are good business people who have calculated the margins (which, as far as I know, are the same on our glass as they are on other glasses.) They are being successful. Would they like to make MORE money on Bullseye? I’m sure they would.

    I’m also confused by your objection to our publishing suggested retail prices. This is a common practice in most industries. Now if, as you say, you are “calculating the discounts” and demanding lower prices from your distributor, I hardly see how you can hold Bullseye at fault for any pressure that YOU put on your dealer. Typically customers of the Resource Center complain that, after shipping, our prices are higher than what they pay if buying from a local distributor. Why would that be the case if our pricing structure doesn’t favor the dealer?

    Finally, as to our resellers being our “lifeblood”, the true lifeblood of this industry is the end-user. We and the dealer are both here to serve that user. We spent decades at Bullseye taking phone calls from users who couldn’t get our glass through the “three-tiered distribution system”. We tried to push that product out through dealers. We made every effort to avoid servicing the end-user directly. Our staff spent long hours and we spent many dollars looking for ways to get the user glass that was sitting in our warehouse while s/he was being told by a dealer that it was out of stock. The solution we eventually arrived at was the Resource Center.

    Neither the RC nor our pricing structure imperils any dealer who carries strong inventories of our product and supports those inventories with good customer service.

    If your dealer is complaining to you so vocally about our pricing structure, I hope that he’s also showing you his invoices. Once he has, I hope you’ll come back here and tell me specifically what mark-up is being put on the glass.

    In the meantime, you might share here what mark-up you think is appropriate for each tier of the distribution system. Until you do, there aren’t enough tangibles in this discussion for me to address it in any substantive way.


    PS. I apologize for the delayed response to your comment. Trying to decide how far to go in revealing the details of all levels of our pricing structure left me at a loss as to how to reply to your comment for some time. I’m a strong advocate of transparency – but disclosing distributor pricing is obviously not a place I can go.

  19. davidknox says:

    Hi Lani

    I thought you were asking us for our distributor experiences and wondering why some of them were hassling you so badly. To that end, I was giving a nuts and bolts business perspective on the topic. I am not a distributor but I do understand business and from what I observed, it appeared that perhaps you needed to look at the discount schedules. You need a publicly published price list because you have a retail store and a net business but most manufacturers with regional stocking distributors do not have that practice. They protect their distribution system and understand and respect their viewpoint because if they don’t, they end up without a good way to bring their product to market. Yes, the distributors could dump your line but they have not had much to replace it with and they want to keep their customers happy too by carrying your glass. The end-user is the final customer but the bottom line is that you need to sell through the distributors and my effort was sincerely to help you in that regard because you asked. Sorry if I stepped on any toes.

  20. Simon says:

    Dear Lani

    Thank you for the openness with which you have approached this blog, I’m not sure where it will get you, but it’s certainly going somewhere.

    I’m a bit disappointed by the views of UK based Glass Artists complaining about the availability of Bullseye Glass here in the UK. There’s at least one supplier which stocks every Bullseye fusible glass in 1.6 and 3mm, plus a host of frits, stringers and confetti.

    It’s natural that dealers which stock Bullseye cannot hold huge inventories of everything, I remember six years ago waiting eight weeks for clear 3mm to arrive at the main UK dealer, now you can get just about anything, delivered to your door, the next day!

    The Resource Centre should be there to back up the dealer but not replace the dealer. As a dealer, I’m happy if one of our customers goes direct to the RC for the latest Light Cyan, but I would also like some on our next shipment if we order it!

    At we like to see closer links between Bullseye and the dealers especially when it comes to information sharing. If education is a primary mission of the Bullseye Glass Company, then the dealer should be the messenger.

    I feel Bullseye should be more open to active participation, providing dealers with more information on how to use Bullseye products, and I promise we’ll get some biscuits next time Jim comes to visit.


  21. Lani says:

    Hi Simon, Great to find you here!

    I am certainly much less knowledgeable than you as far as the availability of our glass in the UK. But what I’ve heard both on this blog and from my visits there is that users are having trouble getting the glass. I think that you’ve got a wonderful operation and the website is among the best I’ve ever seen:

    But the UK readers here would have to contribute their opinions as to how that fits into the larger scheme within their area/experience.

    (I’d love to visit you, but I’ll wait until you’ve got the biscuits!)

    Meanwhile, the difficulty with Bullseye’s channeling all our information through the dealers is that it is so extensive and updated so regularly – I speak particularly of technical materials – that the burden on the dealer would be unrealistic. The best solution is probably for you to put a link on your site to our technical web pages.

    I am sure that we’ll all continue to struggle with these issues in the future, but I’m confident that more communication between ALL levels will gradually get us to a new level of user awareness and growth for the field in general. – Lani

    Ooops! I just spent more time on your website and found a link to us that could eventually lead a visitor to the technical information. Sorry for missing it before.

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